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Command presence with the Price of Power hoodie — a statement piece that redefines luxury streetwear. Crafted from heavyweight brushed cotton, the garment features a hand-treated wash for a one-of-a-kind vintage fade and subtle paint accents throughout.
The centerpiece: Bearucci’s signature golden bear emblem, a symbol of ambition and dominance, printed in premium ink. Cut in an oversized silhouette with dropped shoulders and reinforced seams for structure and comfort.
Every detail speaks to craftsmanship and attitude — a union of refined design and raw street expression.
Limited to 50 pieces worldwide.